History of LoadFactor TV
The "LoadFactor" brand and concept was created by aviation, loyalty and ancillary revenue expert, Roger Williams. The brand is owned and operated by Denver-based software development and marketing agency Loyalty Click.
Williams was formerly co-founder and managing partner of consulting at Airline Information where he began interviewing innovators and personalities at conferences and events worldwide. Besides being a thought leader in the subject matter covered on LoadFactor TV, Williams is a photographer and cinematographer with over 15 years of professional experience. He has produced both photography and video campaigns for airline-related brands worldwide.